Brides across the region have been snapping up non-traditional shorter length bridal gowns from Stratford-upon-Avon’s BoHo Bride for the past 12 months.
Now, thanks to a £20,000 start-up loan received from the Coventry and Warwickshire Reinvestment Trust (CWRT), owner Lynette Turner is launching her own brand of Bohemian style separates collection of wedding gowns, with different options of coordinating tops and bottoms, also suitable for curvy brides, with floaty lace and different sleeves options. with the aim of making more brides wedding dress dream a reality at BoHo Bride Boutique.
Lynette explains: “I worked in the wedding industry on and off for over 20 years, as a wedding planner, organiser, and in wedding design and dress retail marketing sector. So, when I came into some money of my own, it seemed like a natural next step to set up my own wedding boutique business. I’ve worked hard over the past year to establish the boutique and, through both my mistakes and successes, I knew what was working and what I still needed help with. That was when I turned to CWRT for additional support and to help finance the next stage of Boho Bride’s growth – expanding our range with the launch of our very own bespoke bridal gown collection.”
Thanks to the cash boost from CWRT, Lynette was able to establish BoHo Bride Boutique’s own label collection, designed specifically for the boutique, plus ordering new designer sample gowns from her chosen designers new 2016/17 collections. Lynette comments: “We specialise in short, vintage inspired and Hollywood glamour wedding gowns, brought to life by top UK designers. I wanted to expand our collection to make sure my business stands out from the crowd, by offering brides a collection of designer wedding gowns that are not available in any other local boutiques.
The success of our BoHo Bride range will finance our next step as I plan to open another boutique at the end of this year, showcasing mother of the bride, bridesmaids and prom gowns plus a further collection of wedding gowns.”
Sheridan Smith, Start-Up Loans Manager at CWRT, concludes: “Local start-up businesses like BoHo Bride Boutique often require assistance to continue beyond their first successes, but few know about the range of support that is available. Whether you need financial assistance or business advice, CWRT has a dedicated team on hand to give you the help and mentoring you need.”
CWRT’s start-up loan programme is specifically designed to help new businesses like BoHo Bride Boutique, lending between £1,000 and £25,000, and providing mentoring support pre and post loan application to help entrepreneurs start their own business and to encourage employment across the region.
To find out more about the loan fund, visit: http://cwrt.uk.com/start-ups/.